Why Are Side Hustles Popular in South Korea?

A Korean office worker managing a side business from home after work.

Side hustles are popular in South Korea because workers face pressure from housing costs, career uncertainty and retirement insecurity while digital platforms have made small-scale selling and content work easier to start. The trend includes very different activities, so there is no single reliable count of everyone with an N-job. What does N-job mean in … Read more

Why Are Public Enterprise Jobs Popular in South Korea?

A professional Korean public-enterprise workplace with commuters and civic infrastructure.

Public enterprise jobs are popular in South Korea because they combine perceived job security, benefits and structured recruitment with work in major services such as energy, transport and finance. Their appeal is strengthened by the large gap many applicants perceive between elite conglomerates and smaller private employers. What is a Korean public enterprise? The Korean … Read more